YELP • Marketing intern • event planning & market strategy
YELP • Marketing intern • event planning & market strategy
YELP • Marketing intern • event planning & market strategy
Marketing for Yelp & Connecting the Community
Marketing for Yelp & Connecting the Community
ROLE
ROLE
Community Marketing Intern
Community Marketing Intern
Community Marketing Intern
Team
Team
1 Marketing Intern
1 Community Manager
1 Marketing Intern
1 Community Manager
1 Marketing Intern
1 Community Manager
TIMELINE
TIMELINE
Feb 2026 → Now
Feb 2026 → Now
Feb 2026 → Now
Tools
Tools
Adobe Premiere Pro
Adobe Premiere Pro
Adobe Premiere
Adobe Premiere Pro
Canva
Canva
Canva
InShot
InShot
InShot
TLDR;
Yelp connects people with great local businesses
Yelp connects people with great local businesses
Yelp is an online platform that connects consumers with local businesses through user-generated reviews, photos, and ratings
01 • SHORT FORM CONTENT
Achieved 158,100+ views creating short form content to promote local business
I create short form content to promote local business
I create short form content to promote local business & draw in our target market
Throughout the past few months, I have garnered 158,100 views+ for Yelp Hawai'i's Instagram.
Throughout the past few months, I created 11 reels and 2 tiktoks for Yelp Hawai'i's Social Media.
Throughout the past few months, I have garnered 158,100 views+ for Yelp Hawai'i's Instagram.
Throughout the past few months, I created 11 reels and 2 tiktoks for Yelp Hawai'i's Social Media.
When creating content, I make sure to edit in fast cuts and quick changing captions, along with unique shots to keep the viewer engaged.
When creating content, I make sure to edit in fast cuts and quick changing captions, along with unique shots to keep the viewer engaged.
When creating content, I make sure to edit in fast cuts and quick changing captions, along with unique shots to keep the viewer engaged.
02 • Graphics
Creating all of the event graphics for 100-600 attendees
Creating all of the event graphics for 100-600 attendees
Creating all of the event graphics for 100-600 attendees
Using my background in Design, I create all Yelp Hawai'i branded graphic collateral for events & promotion, my most recent one being tailored graphics for 18+ businesses & 600 event attendees
Using my background in Design, I create all Yelp Hawai'i branded graphic collateral for events & promotion, my most recent one being tailored graphics for 18+ businesses & 600 event attendees
Using my background in Design, I create all Yelp Hawai'i branded graphic collateral for events & promotion, my most recent one being tailored graphics for 18+ businesses & 600 event attendees
03 • EVENT PLANNING
Pitching to 50+ Vendors, Meeting w/ Businesses & Securing Logistics
Pitching to 50+ Vendors, Meeting w/ Businesses & Securing Logistics
Pitching to 50+ Vendors, Meeting w/ Businesses & Securing Logistics
For our biggest Yelp event, Passport to SALT at our Kaka'ako, I pitched to 50+ businesses with tailored messages and secured 4 participating businesses. I also:
• Created event graphics for 600+ attendees and 18+ businesses templates
• Filmed 10 short-form reels for event promotion & ideated content strategy
• Gathered 241 event RSVPs through my reels
For our biggest Yelp event, Passport to SALT at our Kaka'ako, I pitched to 50+ businesses with tailored messages and secured 4 participating businesses. I also:
• Created event graphics for 600+ attendees and 18+ businesses templates
• Filmed 10 short-form reels for event promotion & ideated content strategy
• Gathered 241 event RSVPs through my reels
For our biggest Yelp event, I pitched to 50+ businesses with tailored messages and secured 4 participating businesses.
I also:
• Created event graphics for 600+ attendees & 18+ businesses templates
• Filmed 10 short-form reels for event promotion
• Gathered 241 event RSVPs through my reels
For our biggest Yelp event, Passport to SALT at our Kaka'ako, I pitched to 50+ businesses with tailored messages and secured 4 participating businesses. I also:
• Created event graphics for 600+ attendees and 18+ businesses templates
• Filmed 10 short-form reels for event promotion & ideated content strategy
• Gathered 241 event RSVPs through my reels
IMPACT
01 — Garnered 158,100+ views for Yelp Hawai'i's Instagram
02 — My promotional reels led to 241 RSVPs for the event
03 — Created event graphics for 600 attendees and all of Yelp Hawai'i's promotions
Final Reflection
Final Reflection
I had not had much experience in social media marketing and event planning so I was a bit nervous for this role. But, it turned out to be much more fun and rewarding than I could have ever anticipated. It's amazing to see the community Yelp has fostered in Hawai'i and contributing to the growth of our amazing Yelp Squad <3.
Contact: Laureemytam@gmail.com
Say hi! :]
